I love Infiniti but this ain’t gon’ cut it.
It’s beautiful but, in order to survive, the recipe is simple.
Build cars people actually buy, and unfortunately, these days, that means boring SUVs, possibly hybrids.
And then, after you’ve made your money back, you can easily go back to making cars that are also exciting.


Friendly reminder, Volkswagen (Group) built the Bugatti Veyron and the Chiron because they sell a s**tload of Golfs and Polos.
Remember the Lexus LFA? That came to be because Toyota, Lexus parent company, sells hundreds of thousands of Corollas every year.
