Haven’t you always wanted a watch made from Michelin tyres?

This is the Michelin x Bamford London B347 Pilot Sport and as you can imagine, the rubber strap is made from recycled – or ‘upcycled’, that’s the term these days – Michelin tyres. It is adorned with yellow accents and, of course, a reproduction of the tyre’s tread pattern. Speaking of patterns, watch brands have … More Haven’t you always wanted a watch made from Michelin tyres?