In order to properly celebrate its 100th anniversary and the introduction of the Giulia GTA, Alfa Romeo released a short docu-film taking a closer look at the history behind the Giulia and the brand. Arnaud Leclerc, Head of Alfa Romeo EMEA, Klaus Busse, head of design, and Fabio Migliavacca, product manager, provided some valuable insight and details on how the all-conquering sedan, Alfa’s fastest ever, came to be.
Only 500 ever made, including the M (Modificata) variant, powered by a 2.9-litre biturbo V6, producing 540 hp and capable of a 0-60 time of just 3.6 seconds. The Giulia GTA takes its inspiration from, and pays homage to, the original 1965 GTA (Gran Turismo Alleggerita) developed by Auto Delta and based on the Giulia Sprint GT.
In the future, we’re probably going to look back on the 2010s and 2020s as a crucial turning point for car makers and even more so for brands like Alfa as its parent company FCA merges with PSA to create Stellantis. It is very hard to make brands like Alfa successful without diluting, I’m gonna need James’ swear jar for this, the brand’s ‘soul’.
This story was previously published on my tribe Game Changers on Drive Tribe