There’s a new one-off Ferrari (but does it matter?)

Ferrari is the most exciting car brand in the world… if you own one. I suppose there’s a still strong, wide fanbase, a number of people who love to read about it, watch videos, but the truth is the brand if inflated. And inflationary.



They famously spend zero dollars on marketing, because their allocation policies and the media do that for them. And at the end of the day, we talk about Ferraris because we feel like we have to.


This, for example, is yet another one-off, based on an existing model and built specifically for a paying customer. See, I’m basically doing their marketing for them.



Anyway, it’s called the BR20, and it is a V12-powered coupe, based on the GTC4Lusso.

It is longer than the GTC4Lusso, and more slender. And the cabin is more spacious. And there’s a new spoiler.


See what I mean? It’s boring. And exciting. But boring. Or is it? Let me know what you think in the comments.



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