The SEVEN is further proof that Hyundai has gone mad (and I love it)

Hyundai has clearly been throwing design ideas against the wall to see what sticks. Well, this stuck. It’s called the ‘SEVEN”, and it is Hyundai’s first SUEV concept. SUEV stands for Sport Utility Electric Vehicle.

It’s built on Hyundai’s E-GMP platform, an architecture that the Korean automaker specifically built and designed for BEVs. It changes – or at least it is tasked to change – the paradigm for Hyundai, with a completely different design language, when compared to the one we’re used to.

The SEVEN is equipped with the same ‘Parametric Pixel’ headlamps that the IONIQ uses, and it has a long wheelbase: 3.2 metres. Among other things, I certainly want to point out the pillarless (suicide) doors, which look good, and rotating individual seats at the rear. There’s also a minibar (yes), the inevitable touchscreen.

Like most manufacturers these days, Hyundai has used eco-friendly materials such as resin, bamboo, and faux plastic made from minerals.

Performance-wise, not that it matters because this is just a prototype, the SEVEN can travel up to 480 km (300 miles) on a charge, and it ‘only’ takes around 20 minutes to get from 10% to 80% of battery charge. But the biggest question is, would you drive a car that looks like this? I would.

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