We have to figure out a way to make cars fun again. And when I say ‘we’ I mean the automakers. I mean, it’s obvious, isn’t it? New cars are too bland and boring. And it’s not because they’re electric.
I think ATVs, overlanders and off-road vehicles that aren’t SUVs could be a solution.
Lexus has recently launched a new concept called the ‘ROV’, and it’s powered by hydrogen.
ROV stands for Recreational Off-highway Vehicle, but the way I see it that’s just another way of saying ATV.
Apart from its dimensions (3.12 mt x 1.72 mm x 1.8 mt) and the inevitable ‘sustainable this’ and ‘organic leather’ that; Lexus didn’t actually provide valuable information about it but it doesn’t matter. This is a concept and, as a concept, I think this it the way forward.
I’ve crossposted this article on my Drivetribe account.
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