Almost exactly four years ago (22.2.18) VW Group removed a rib from SEAT and created CUPRA, turning what used to be Seat’s racing division (once known as Seat Sports) into a standalone brand. It was clear from the start that CUPRA wanted to do things differently, starting from the iconic flagship colour they chose: burnished copper.
A dynamic, fresh, zesty brand aiming to motorise younger drivers, and make SUVs interesting. CUPRA being CUPRA, it was also one of the first brands to embrace 3D printing as a strategy to optimise costs and now, they’re jumping into the METAVERSE.
CUPRA said they want double down on sales, launch two new models and create METAHYPE, a “new collaborative space” in the METAVERSE which will, among other things, integrate virtual racing. Stay tuned. As they say.
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