Why own a car when you can drive five of them? Introducing ‘Genesis Flexibility’

We’re gonna see more of this in the future: car subscription services. Genesis is the latest brand to get on board with this idea with a plan dubbed ‘Genesis Flexibility’. At the moment, it is exclusively dedicated to the UK market.



Pretty simple and straightforward: for £599 a month (for at least 6 months) you can pick any car you like from the line-up – G80, G70, GV70, GV80 and the G70 Shooting Brake – and drive it like you stole it. As they say.


Which you did, metaphorically speaking, because this sounds like a really good deal. And it quite frankly makes it a bit difficult to justify going through the hassle of having to buy a car. For £599 a month, not only you get to drive five different cars – not just one – but you also free pick-up and home delivery and collection, and all scheduled servicing. If you opt for the Care Plan… plan, you also get roadside assistance and a dedicated Personal Assistant.


What do you think? Does this make sense to you or do you still think it makes more sense to own your own car? Let me know in the comments below.



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